As a small business owner who puts a lot of effort into making sure that my business is profitable, I never cease to work on branding. When I first started my business many years ago, I came to the conclusion straight away that I needed to give my business an identity, something to be recognized for. It turned out to be one of the best decisions I have ever made when it comes to my business and I am really glad to have done it. I still keep working on my identity or rather the identity of my small business knowing that the more work I put into it, the more successful my business is going to be and the more profitable it is going to be.